ASO Manager

Responsibilities and Duties :

• Optimizing Apps for App Store and Google Play
  
  - Create and implement ASO strategy to improve conversion rate
  
  - Manage and scale Apple Search Ads (ASA) campaigns
  
  - Plan and follow-up on traffic- and other marketing initiatives
  
  - Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
  
  - Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

Skills Required :

• Experience with ASO
  
  - Excellent analytical skills
  
  - A good understanding of the mobile gaming market
  
  - Ability to communicate across a number of levels and be able to influence development and marketing teams
  
  - Excellent written and verbal communication skills
  
  - Proficiency in additional language - strong advantage
  
  - Experience working with ASA - strong advantage
  
  - Ability to work under your own initiative

Originally posted on Himalayas